Built by someone who walks the shop floor.
DealTap was created to solve a problem every shopper faces — and every retailer ignores. One platform. Every product. Every store. Find it faster.
Meet Behi Djafull
DealTap didn't start in a boardroom or a startup accelerator. It started with a simple frustration: walking into a large store, knowing a product exists, and spending 15 minutes finding it — or giving up entirely.
Behi Djafull brings a rare combination of creative and technical depth to DealTap. With a background spanning production, writing, development and graphic design, Behi has spent years building things that communicate clearly and work reliably.
Today, Behi works at Woodie's — first as a Designer Consultant (DC), and now on the shop floor — deliberately learning the mechanics of retail from the inside. Seasonal stock cycles, planogram layouts, product placement logic, and the real behaviour of shoppers navigating large-format stores.
On weekends, Behi demonstrates that same knowledge directly with customers — a professional salesperson who understands both the product and the person buying it.
DealTap is the product of that lived experience — not a theory, but a solution built by someone who has stood in the aisle, watched shoppers struggle, and decided to fix it.
"I didn't build DealTap to compete with retailers. I built it to make their products easier to find — and their stores easier to navigate."
Behi Djafull
Founder, DealTap
Background & Expertise
Retail Intelligence — From the Inside
Working at Woodie's across Distribution Centre and shop floor roles gives DealTap's founder direct insight into how large-format retail actually operates — stock cycles, seasonal planning, and shopper behaviour.
Where DealTap is going
The gap between online product discovery and in-store experience is still enormous. DealTap is closing it — one retailer at a time.
Ireland-First, Then Global
Starting with Irish retailers and shoppers, DealTap is built to scale across every market where people walk into stores not knowing what's on the shelf.
Retailer Growth Engine
Every retailer on DealTap gains a digital shopfront, a discovery channel, and real-time shopper intent data — without building anything themselves.
Find It Faster™
The in-store navigation layer that turns a 10-minute aisle hunt into a 10-second tap. Proprietary to DealTap.
Shopper Intelligence
Aggregated, anonymised search and discovery data that helps retailers understand what shoppers actually want — before they ask.
What you can discover on DealTap
From everyday essentials to seasonal finds — all in one place, directly from retailers.
Products & Promotions
Current offers and deals from retailers across Ireland, consolidated in one place.
New Arrivals
The latest products added by participating retailers — always fresh.
Seasonal Collections
From summer essentials to Christmas picks — what's in season, right now.
Retailer Events
In-store events, product launches and demonstrations near you.
Trusted Information
All content comes directly from retailers — official, accurate and up to date.
Embeddable Widget
Any retailer can embed DealTap's search on their own website with a single line of code.
Retailers, investors and partners — let's talk.
DealTap is actively onboarding retail partners across Ireland. If you're a retailer who wants to put your products in front of more shoppers — or an investor who sees the gap we're closing — we'd love to hear from you.
Live
Platform running at dealtap.shop
Woodie's
First retail partner — Airside store mapped
Find It Faster™
Proprietary in-store navigation layer
Widget Ready
Embeddable on any retailer website today